
Key Points:
Swiping left and right has left many people feeling hopeless about finding love. Dating apps have created an issue where people aren’t looking at profiles to understand who they are as a person–they’re making a quick judgement on the first photo they see. Bondz’s matching system and algorithm was designed to slow down people and give them time to learn about the other person’s interests.
Swipe fatigue is a term that was coined from the phenomenon of burnout from dating app usage. Dating apps also require users to make an immediate decision, putting on further pressure to swipe. Bondz uses a scroll based matching system, requiring people to scroll through an entire profile before making a decision. This gives users an opportunity to learn more about the other person’s interests and life rather than judge them solely on looks. Bondz also shows four profiles at a time rather than one at a time. This allows users to select one of the four profiles and if they do not want to make an immediate decision, they can go back to their main feed and view the other three profiles. This system helps people make more intentional matching choices rather than trying to rush them to swipe.
Many big name dating apps have ranking algorithms based around physical looks. These algorithms track matches by how “popular” other users are, with more matches meaning higher popularity. Bondz’s matching algorithm is based around what interests users have, basing compatibility around two users’ main interests and secondary interests. This is to bring together people from similar communities who can bond over their shared passions.
Bondz’s founder, Jacob Abraham, found that dating apps are struggling to match people with similar values and interests. When searching for others who enjoy gaming he couldn’t easily do that due to lacking algorithms and matching systems. Bondz was designed to solve the issues that he found with other dating apps and give others a tool that can be used to connect with like-minded people.